What’s Stifling Creativity at Coolburst

Regular the world is changing around us. It is a basic piece of development, development and adequacy. Everything from the adjustment in climate, an age, government, or religion influence the manner in which individuals view, think and act in specific circumstances and all in all in the public eye. History has demonstrated that imaginative personalities can at last improve a result or even the most noticeably terrible. From broadcasts to mobile phones, McIntosh PCs to IPODs and IPADs, it was the associations of these items that faced a significant challenge in putting into someone’s inventive thought that influence our general public all in all. These organizations have seen a lot of benefits lows and highs through the hardest economy periods, however they kept on enduring and thrive through such occasions by considering the domain of plausibility and realizing their conceivable outcomes. In any case, what happens when an association stifles the idea of reevaluating themselves to adjust to changes in the public eye and even the world? Coolburst is encountering a significant authoritative battle between what worked for them to get them where they are today and the stuff to keep on endeavoring later on. Coolburst is situated in Miami, Florida. The beverage items that they serve are sold in schools and eateries. The customary perspectives on during business have sent them much accomplishment from their beginnings. They have experience incredible development as the years progressed, yet as of late, they overall revenue has remained consistently with no boosting deals. Executive of Marketing Sam Jenkins has tested Coolburst’s view and the board on changing their perspective and opening their brain to new thoughts under previous CEO Garth LaRoue. Jenkins’s new thoughts of efficiency and advancement were viewed as unconventional inside the association. At last, Jenkins left the Coolburst to go with an organization that was more improved and imagination. Seeing these distinctions of feelings among Coolburst and Jenkins is new CEO Luisa Roberado. Presently, Roberado is confronting one of greatest difficulties yet for Coolburst, what changes can be made to make Coolburst progressively gainful and greater innovativeness to keep up or even outperformed the interest of a consistently evolving society. Was Jenkins’s new thought that implausible with the association or would he say he was on to something that can change the way Coolburst works together to rival expected contender? This contextual investigation will investigate why Coolburst made some hard memories tolerating Jenkins’s thought on making Coolburst better later on, what the association can do to keep with social changes, and how Roberado can actualize and even changed the present philosophy of Coolburst and help the organization took advantage of their assets and prosper the organization to the top in development, imagination, and in overall revenues.

The Art And Result Of Communication Essay Example For Students

The Art And Result Of Communication Essay Correspondence is a two-way procedure or discourse that includes the sender handing-off a message, through a correspondence medium or channel, to the recipient of the message. Two gatherings are endeavoring to share implications and identify with them in a similar way; along these lines correspondence will be fruitful. The final product of correspondence is that it must draw out a reaction and change conduct. The most significant factor is for the sender to convey his/her thoughts plainly and for the collector to tune in with comprehension. We discuss each day with nearly everybody around us. Messages can be sent to others by two different ways of imparting, verbally and non verbally. The majority of the verbal correspondence is starting with one individual then onto the next. This is valid in a family, social, or a work setting. One-on-one verbal correspondence manages the best open door for exact correspondence, on the grounds that quick input from the collector can tell whether the message has been seen precisely. Be that as it may, conveying viably includes something beyond precision. The motivation behind most correspondence is to impact the perspectives and practices of those whom we address. We will compose a custom exposition on The Art And Result Of Communication explicitly for you for just $16.38 $13.9/page Request now Since humankind is made out of billions of people, each with an alternate method of reacting, nobody approach is generally compelling. It is in this way critical to figure out how to communicate ones self precisely and such that will achieve the reason toward the individual being tended to. (Lewis Slade 2000) The significance of non verbal correspondence is clear in the way that it is utilized in most of human correspondence. The way that non verbal correspondence is a higher priority than some other type of correspondence is because of the enthusiastic data it passes on, which is in any case generally controlled or covered. In this manner, people base their sentiments and enthusiastic reactions less on what someone else says, however upon what someone else does. Truth be told, it is assessed that the effect of non verbal correspondence on a messages importance can be as high as 93%. The two sorts of correspondence are significant when a gathering is cooperating. There are three things expected to make a gathering: a shared objective, at any rate three individuals, and impacts by and impact to other people. At the point when we as a whole work together so as to accomplish an attractive objective, we display relationship. The objective is out of reach without the collaboration of gathering individuals, so we rely upon one another for progress. Achievement isn't characterized separately yet as far as the gathering. Helpful objectives can be fortified by an associated division of work and assets inside a gathering. Gatherings will presumably beat people when certain conditions exist (Forsyth, 1990; Pavitt Curtis, 1994). At the point when the errand requires a wide range and assortment of data and abilities, bunches will in general be better than any person. One gathering study found that the gathering scored fundamentally higher than its most elevated scoring part (Stasson Bradshaw, 1995). This was accomplished by pooling information; when the most noteworthy scoring part didnt know the response to an inquiry, another part ordinarily knew the response to that particular inquiry. In this way, the gathering profited on the grounds that individuals had covering information. Other than pooling information, another explanation bunches beat people when the undertaking is extensive is the gathering recollecting marvel or aggregate review of data. Likewise, bunches beat people when both the gathering and any individual looked at are without mastery on the undertaking. None of us are as shrewd as us all (Johnson, 1987). This is when cooperative energy is utilized. Cooperative energy happens when the joint activity of the gathering individuals produces execution that surpasses the desires dependent on saw capacities of aptitudes of individual individuals. There can likewise be a negative collaboration; which happens when the joint activity of gathering individuals creates a more terrible outcome than anticipated dependent on saw people capacities of aptitudes of individuals. .uec7642d5e573ce7a3710883a63e30496 , .uec7642d5e573ce7a3710883a63e30496 .postImageUrl , .uec7642d5e573ce7a3710883a63e30496 .focused content zone { min-stature: 80px; position: relative; } .uec7642d5e573ce7a3710883a63e30496 , .uec7642d5e573ce7a3710883a63e30496:hover , .uec7642d5e573ce7a3710883a63e30496:visited , .uec7642d5e573ce7a3710883a63e30496:active { border:0!important; } .uec7642d5e573ce7a3710883a63e30496 .clearfix:after { content: ; show: table; clear: both; } .uec7642d5e573ce7a3710883a63e30496 { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; murkiness: 1; progress: darkness 250ms; webkit-change: haziness 250ms; foundation shading: #95A5A6; } .uec7642d5e573ce7a3710883a63e30496:active , .uec7642d5e573ce7a3710883a63e30496:hover { mistiness: 1; change: obscurity 250ms; webkit-progress: haziness 250ms; foundation shading: #2C3E50; } .uec7642d5e573ce7a3710883a63e30496 .focused content territory { width: 100%; position: relativ e; } .uec7642d5e573ce7a3710883a63e30496 .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; content embellishment: underline; } .uec7642d5e573ce7a3710883a63e30496 .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .uec7642d5e573ce7a3710883a63e30496 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; outskirt span: 3px; box-shadow: none; text dimension: 14px; text style weight: striking; line-tallness: 26px; moz-fringe range: 3px; content adjust: focus; content enhancement: none; content shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: supreme; right: 0; top: 0; } .uec7642d5e573ce7a3710883a63e30496:hover .ctaButton { foundation shading: #34495E!important; } .uec7642d5e57 3ce7a3710883a63e30496 .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .uec7642d5e573ce7a3710883a63e30496-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .uec7642d5e573ce7a3710883a63e30496:after { content: ; show: square; clear: both; } READ: Swimming History EssayGroup size has an extremely enormous impact on the outcomes a gathering produces. At the point when the gathering size is expanded: intricacy, factionalism, data bending, quality dynamic, troubles accomplishing an accord are totally expanded. At the point when gathering size is diminished the accompanying increment: support in bunch conversations, strain to accommodate, part fulfillment, access to data, the progression of negative data to the top, and speed of dynamic. All dynamic gatherings have both an errand measurement and a social measurement. The assignment measurement is the work performed by the g athering. The social measurement is the connections that structure between individuals in the gathering and their effect all in all. In an enterprise, if the manager is just worried about the assignment measurement and overlooks the social component of his laborers it makes an issue. A lot of consideration regarding profitability can reduce cohesiveness by creating pressure and strife. Profitability is the consequence of the productive and compelling achievement of a gathering task. Cohesiveness is how much individuals feel a piece of the gathering and are focused on one another. A gathering will set up rules or measures called standards. Standards characterize proper conduct in determined circumstances. They specify what an individual must do (commitment), should do (inclination), or must not do (denial) so as to accomplish certain objectives. (Smith, 1982) There are two sorts of standards, express and verifiable. Unequivocal standards are decides that are recorded. They are obviously comprehended by every individual from the gathering. Understood standards are suggested rules. They are rules we definitely know without discussing them or clarify them. The primary reason for standards is to accomplish bunch objectives. The norming procedure happens very quickly after gatherings are framed. Individuals cast out attempting to figure out what conduct will be satisfactory and what will be unsatisfactory. There are three standard wellsprings of standards in little gatherings: a few standards are from frameworks outside the little gathering, the impact of a solitary part, and the gathering itself. Each gathering part has an alternate job. A gathering job is the example of conduct expected of a gathering part. There are two kinds of jobs, formal and casual. A proper job is a position appointed by an association or is extraordinarily assigned by the gathering chief. A casual job rises up out of the gatherings exchanges and it underlines capacities not positions. A gathering individuals job is typically chosen when the gathering is at first shaped. What may have started as an easygoing or unnoticed example my rapidly form into a desire. Standards and jobs from the essential structure of a gathering. The relative significance, notoriety, or force held by a specific job is its job status. Structure is the deliberate interrelation of all pieces of the entirety. Structure gives structure and shape to a gathering. Standards assign fitting conduct for all gathering individuals while jobs specify how specific gathering individuals ought to carry on. A standard for a gathering may be that each part buckles down on all undertakings. Jobs, be that as it may, indicate distinctive undertaking practices for a director and a specialist (Johns Sline, 2005). The impacts of jobs on observations can be found in an emotional manner by doing a job inversion, which is venturing into a job unmistakably not quite the same as or inverse of a job we typically play. The impacts of jobs can be found in another manner. At the point when we end up assuming jobs in various gatherings that negate one another, we experience job conflic

Gender Equality in the Workplace Example

Gender Equality in the Workplace Example Gender Equality in the Workplace â€" Research Paper Example > ?Gender Equality In The Workplace Gender equality, just as racial equality, is a subject of immense discussion in the modern society. It is notable that the human civilization has survived on imbalanced power structures such as gender inequality. In this case, the society confers more advantages to a certain group of people than it confers to another group of people. Gender inequality has historically favored men against women. This explains why a significant part of the gender debate is dominated by female empowerment rather than empowerment of every gender. It is arguable that the corporate sector still practices some form of prejudice against women in the workforce in spite of advancement in female empowerment. Indeed, there is a glass ceiling for women in the workplace. It is essential to highlight that most corporations have only allowed female empowerment out of pressure. This is visible in Newsweek’s magazine case whereby young female employees rose against the company’s treatment of women (Bennett and Ellison 1). When companies submit to such pressures, they are least likely to internalize the sense of having an equal workplace. The rise of corporate branding has led companies to participate in noble activities for profits and image purposes. This mode of corporate thought system overrides the real sense of having gender equality in the workplace (Connolly 78). Corporations have realized that having an image of gender balance in their workforce reinforces the corporate responsibility tag. In turn, such corporations do not examine the details involved in the meritocracy of work. Women have unsolved problems in their homes that constrain their career advancement goals (Nemko 1). It is essential to note that nurturing and care giving has been primarily bestowed upon women. This does not accord them enough capacity to advance in their careers. For instance, because women hold the burden of pregnancy and give birth to children, they naturally receive the responsibility of care giving. An empowered woman, at the motherly level, does not possess the empowerment to debate nurturing balance roles with their husbands. This is because women are incapacitated against a societal attitude that exclusively bestow nurturing roles upon women. Firms, unfortunately, have not placed such considerations when giving promotions and awarding management positions to employees. On the other hand, in spite of social advancement, men are still free from care giving duties that consume a significant time of women. “Men, therefore, gain an upper hand in acquiring pay raises and prom otions because they are constantly in the workforce, ” (Gregory 96). The modern workplace has not placed adequate mechanism to place this consideration when evaluating women. Besides, watchdog groups are least likely to pay attention to such details when assessing gender imbalance in work places. In addition, men have flipped the workplace gender’s debate to reflect their needs. Denial of gender imbalance in pay and work conditions is akin to denial of racism in the contemporary society. In this sense, most men feel that they have given enough for women not to complain. In turn, most men do not look at the glass ceiling as a real phenomenon. Besides, men do not recognize that equality in pay and promotions is an entitlement rather than a privilege to women. The idea of liberal markets, democracy, and meritocracy propose that a person, regardless of one’s sex or gender, should earn commensurately to one’s skills and efforts. Men, however, do not recognize this entitlement in women. The workplace should realize that women’s attitudes emanate from the society where they have grown. Quast mentions given myths that individuals hold on gender equality. “According to studies throughout Europe, women in most European countries still prefer to “marry up” to a man who is better educated and earns more money, ” (Quast 1). These attitudes explain why even highly educated women are highly likely to choose low-end jobs in companies. Such women believe that they are incapable of providing for themselves. It is unfair to blame women for possessing such lackluster attitudes despite the fact that they grow up in real societies that instill the notions in them. Most scientific research shows that individuals are products of their nurturing. “When people highlight women’s attitudes as products of their biological predispositions, the society abandons the role of helping the woman rise the corporate ladder, ” (Giele and Stebbins 124). In essence, the existence of the glass ceiling in the workplace is real. This is demonstrable in the wage gap between women and men of equal skills. In spite of notable advancement in women empowerment, corporations still need to pay attention to details as regards gender imbalances. It is crucial to emphasize that the modern workplace has not integrated the biological and social differences between men and women in awarding promotions and pay raises. This is because most women are constrained from the domestic front. In spite of their educational advancement, the society still needs to pay attention to cultural attitudes instilled in women, which bar them from effectively competing with men. Works cited Bennett, Jessica, and Jesse Ellison. ‘Young women, Newsweek, and sexism. ’ Newsweek. 21 March, 2014. Web. October 22, 2014. Connolly, Sean. Gender equality. North Mankato, MN: Smart Apple Media, 2006. Print. Giele, Janet, and Leslie Stebbins. Women and equality in the workplace: a reference handbook. Santa Barbara, CA: ABC-CLIO, 2003. Print. Gregory, Raymond F. women and workplace discrimination: overcoming barriers to gender equality. New Brunswick, NJ: Rutgers Univ. Press, 2003. Print. Nemko, Marty. ‘The real reason so few women are in the boardroom. ’ MartyNemko. 2014. Web. October 22, 2014. Quast, Lisa. ‘Debunking myths of gender equality: are personal choices and preferences what's really holding women back from achieving parity at work? ’ Forbes. 14 March, 2014. Web. October 22, 2014.

Negligence As A Tort ( Defitions ) - 2345 Words

1. INTRODUCTION Tortious liability in negligence is a very amorphous topic which has evolved through many centuries through different interpretations of case’s by the jurist who decided them and tried to set a guideline for rest of the world to follow them and so as to rights of everyone is enjoyed in an equal manner without someone suffering because of actions of another’s negligent conduct and if one does suffer then he could have remedy for loss suffered by him. We look into negligence as a constituents of torts and how negligence is defined by other jurist in the introduction chapter of this project. 1.1 NEGLIGENCE AS A TORT (DEFITIONS) Negligence as a tort is a breach of a legal duty to take care which results in damage to the plaintiff. More elaborate definition of negligence can be â€Å"A failure to behave with the level of care that someone of ordinary prudence would have exercised under the same circumstances. The behaviour usually consists of actions, but can also consist of omissions when there is some duty to act (e.g., a duty to help victims of one s previous conduct).† According to Swayne J. of United States, â€Å"Negligence is the failure to do what a reasonable and prudent person would ordinarily have done under circumstances of the situation.† The Supreme Court of India has also coined a definition in one of its judgement it observed that â€Å"Negligence is the breach of a duty caused by the omission to do something which a reasonable man, guided by those

The Genesis Of American Baptists - 2258 Words

The Genesis of American Baptists The American Baptist Movement came from England in the 17th century, after the Baptists were persecuted by the Church of England for being dissenting separatists. In the eighteenth and nineteenth centuries, new members were converted and congregations were formed by Baptist preachers who traveled throughout the South, in particular during the eras of the First and Second Great Awakenings. The Triennial Convention The Triennial Convention was formed in 1814, when American Baptists unified nationally. The convention met every three years and was based in Philadelphia. The Home Mission Society was started in 1832. It was affiliated with the Triennial Convention, and existed to support missions in the United States, particularly in the frontier territories. In spite of this unity in mission among American Baptists, by the middle of the nineteenth century, there were several social, cultural, economic, and political differences becoming apparent among Northern business, Western farmers, and Southern planters. Conflict and Separation In 1844, there was great division over the issue of slavery. The Baptists of the South felt that the Northerners’ position that â€Å"‘slaveholding brethren were less than followers of Jesus’ effectively obliged slaveholding Southerners to leave the fellowship† . There was also disagreement between the Northerners and Southerners over the number of missionaries being supported and sent to the South (probably because ofShow MoreRelatedChurches1025 Words   |  5 PagesMid County Arabic Baptist Church of St. Louis - Mission 11510 Old St. Charles Road Bridgeton MO 63044 636-282-9764 Pastor: Hermez Moshi Bethany Deaf Baptist Church 310 E. Argonne Dr Kirkwood, MO 63122 314-984-9224 Pastor: Thomas Lovis Bible Way Baptist Chruch 7800 Groby St. Louis, MO 63130 314-725-8838 Pastor: Nate Strachan Dorsett Village Baptist Church 2240 Bennington Pl. Maryland Heights, MO 63043 314-576-7729 Pastor: Mark Cline www.dorsettvillagechurch.org Read MoreGo Tell It on the Mountain: Battle of the Flesh Essay example1517 Words   |  7 PagesGo Tell It on the Mountain: Battle of the Flesh Angela E. Baier Nebraska Wesleyan University Go Tell It on the Mountain: Battle of the Flesh There are numerous themes in the American classic Go Tell It on the Mountain (1952). James Baldwin uses racism and family conflict to weave a tale of one black families struggle in a white world. However, the predominant theme of the novel is the struggle between the Spirit and the flesh when one tries to walk with the Lord. Baldwin uses his charactersRead MoreThe Myth Of The Epic Of Gilgamesh1412 Words   |  6 Pagesreligious to those apart of that particular religion. But, indefinitely this does no concur that the Epic of Gilgamesh is not a religious text due to the contrary of popular belief. One may be of Catholic belief, and another may be of a: Anglican, Baptist, Pentecostal, Muslim or Hindu religious backgrounds, just to name a few, but don’t all share similar views on particular matters. This does not suggest that they aren’t all religious in anyway but, this goes to show the diversification of religionRead MoreFrom New Amsterdam to New York Essay559 Words   |  3 PagesNew York City is commonly recognized as the genesis of cultural trends and one of the initial American cities to cope with increasing social diversity. The Museum of the City of New York’s â€Å"Activist New York† exhibition recounts New York City immigrants’ fight for religious freedom from colonial times to the present. Above all, as the United States of America has established and amended a set of national principles, New York City has been the focal point of dissension of religious rights. From theRead MoreThe Free Exercise Clause And The Freedom Of Speech1583 Words   |  7 Pagesand the rights within plays out is well written by The Canaan Baptist Church. The article states that in America our human laws, not just the religious rights should and often still do, protect our ability to choose what is right for ourselves and families. They talk about their view of equality and how it should work in religious matters. First they talk about the v iew they have within their specific religion of Christianity, Genesis 2:23â€Å"And Adam said, This is now bone of my bones, and flesh ofRead MoreLegalizing Same-Sex Marriage1119 Words   |  5 Pagesto each other and take responsibility for their children (Anderson). Government is designed to protect the natural rights of the individual, and one of those rights is consensual marriage and the formation of a family (Yenor). Lawmakers during the American Founding period adopted coverture laws, which covered the wife under the legal identity of the husband (Yenor). Marriage in the early republic took the idea of union seriously in order to protect the traditional marriage (Yenor). Even though it hasRead MoreCultural Competency : Cultural Analysis1090 Words   |  5 PagesThe United States began the trail of betrayal when the â€Å"airlifts rescued only the officers from Long Tieng, leaving everyone else behind† (Fadiman, 2012, p. 215). Frustration is understandable since the Hmong â€Å"risked their lives to rescue downed American pilots† which consequentially led to the forced fleeing from their country (Fadiman, 2012, p. 215). The next betrayal occurred when those â€Å"who wanted to come to the United States were not automatically admitted† especially after what they had doneRead MoreHow Does Power Get Distributed Within Religion?856 Words   |  4 PagesNorth American Christianity, of both the presence of gender inequality and androcentrism within religion. We will also learn what androcentrism is, and what gender really means. It is imperative that we know what gender is because it is a key contributor in determining the roles in which men and women are given in religions that have an androcentric nature. To explain how androcentrism is relevant to religion and how power gets distributed within religion, we will be using North American ChristianityRead MoreThe Origin Of Life And Evolution1744 Words   |  7 Pages(Charles Darwin, 1 859), it seems paradoxical that there are still a great significant amount of people who maintain an anti-darwian position on the origin of life and species. A poll done by Gallup Institute in 2004 showed that an approximate of 42% of Americans believe that humanity was created by God, 18% believe in an evolution directed by God, and only 26% of them support Darwin’s theory. In Great Britain, a survey performed by BBC to a 2000 people sample found that 52% said to believe in non DarwinianRead More Capital Punishment Essay: Retain Capital Punishment?696 Words   |  3 PagesCapital Punishment - Retain or Not?      Ã‚  Ã‚  Ã‚  Ã‚   This essay tangles with the question of whether or not we should retain the death penalty within the American code of penal law.    There is a feeling of frustration and horror that we experience at the senseless and brutal crimes that too frequently disrupt the harmony of society. There is pain which accompanies the heartfelt sympathy that we extend to the victims families who, in their time of suffering, are in need of the support and compassion

Lb160 Etma 01 Free Essays

LB160 eTMA 01 Summary of case study on Brompton Bicycles Brompton Bicycles, estimate this year they will sell 19,000 folding bikes with profits of ? 925,000 before tax but they plan to to boost production to 50,000 bikes a year with a ? 1million production revamp and a big sales push focused overseas. The company is aware they need to see significant sales growth both in the Uk and overseas if they want to stay a competitor in the fast growing global market, but they have encountered problems such as capacity and slow production times along with patents which expired 8 years ago. Although they are still covered by copyright other competitors can copy the invention. We will write a custom essay sample on Lb160 Etma 01 or any similar topic only for you Order Now There is also the problem of being based in London so the company does not benefit from the low wage structure of Taiwan, where 80% of bikes are made. Brompton are unwilling to relocate as they have had to train most of its 85 staff in specific skills. Brompton are competitive in other cost areas as they have kept changes to their bikes minimal over the past 20 years so have been able to invest in tools and all their previous marketing has been through word of mouth, which they do need to focus on in the future. Although competitors may compare on quality and undercut them on price, last year one competitor made 350,000 bikes, Brompton believes in engineering ethos and producing bikes which are built to last so does not want to lose sight of the quality of their bikes and become a mainstream dealer, as this would lose its appeal. How to cite Lb160 Etma 01, Papers

John Locke And Substance Essays - Ontology, Epistemologists

John Locke And Substance In his essay, "A Supposition of He Knows Not What," John Locke offers the reader an intriguing view of substances and ideas. He argues for the existence of substances in our world because there must logically be something greater than the ideas and thoughts that occupy our minds. His argument for their existence maintains that we cannot see substances in our realms, but we can perceive them and note their effects on other things around us. Locke first states that there are too many ideas in the world to stand alone. We cannot see these ideas that form in our minds, but we know that the ideas we have cannot persists as one single idea, because everything we think is "a complication of many ideas together" (Reality 90). Since the simple ideas we have cannot exist alone, there must be something larger behind them, and those, Locke asserts, are substances. Locke maintains that we only see substances in our world as ideas, for they are too complex for us to perceive. Because of the qualities of our ideas, we are able to perceive that they exist. The only evidence we have for this belief is that we can put together ideas on our own, and we can also put together ideas about substances, therefore these substances must create our ideas. We perceive substances as ideas, because they are too complicated for our minds and far from our realm of existence. Therefore, Locke's notion of substances reverts back to Plato's idea of a form: substances are things that underlie all thought, that we cannot perceive on our own, but must exist in another place for they form our foundations of thought and ideas.